In the dynamic and ever-evolving landscape of the cannabis industry, community engagement stands as a vital cornerstone for small equity brands. With big cannabis brands seemingly having endless resources to monopolize the industry, events like Garden of Trees, hold an even more critical place in the movement toward equitable practices and diverse representation.
Quintin, Founder of HomeGrwn and visionary behind Garden of Trees, has been granted a historic opportunity – the first and only California cannabis event license of its kind. This milestone serves as a beacon of hope, not just for HomeGrwn, but for the larger cannabis community, promoting diversity, inclusion, and the celebration of authentic cannabis culture.
HomeGrwn, originally a cannabis delivery service, has recently broadened its vision and recognized the potential inherent in this permit. This license acts as a catalyst for fostering community engagement.
Traditional advertising often encounters various hurdles, especially due to the extensive red tape surrounding the promotion of cannabis products. These limitations pose significant challenges for equity cannabis brands, rendering it difficult to compete with the seemingly boundless resources of larger corporations.
Events like Garden of Trees provide a platform for equity brands to directly connect with their audience, enabling them to showcase their unique products and cultivate personal relationships with consumers. Through these genuine interactions, equity brands can carve out a distinct space within the industry, fostering a loyal and engaged community that champions their vision and mission.
The success of this event isn't merely measured by its economic impact; it's a reflection of a deeper commitment to revitalize Oakland (we all know it's suffered from bad PR in the recent years), draw in tourists, and propel the state toward more progressive actions within the cannabis industry.
Attending events like Garden of Trees is not just about imbibing on the green; it's a powerful statement of support for the very backbone of the cannabis industry - the equity brands.
When we actively participate in events that highlight their offerings and voices, we help steer the direction of cannabis culture towards inclusivity and diversity. It's about more than just attending; it's a collective effort to ensure that every unique perspective and vision has the opportunity to thrive and shape the future of the industry.
When: Green Saturday, Nov 25, 2023
Where: Bloc15, 252 2nd St, Oakland, CA 94607
Price: Early bird $20, Presale $30, At the door $40